Your customers receive a multitude of messages every day, in a wide variety of formats. It takes a little bit of thought and planning to make sure your message stands out. If you give out leaflets or vouchers with discount offers on them, think about putting the same offer under a scratch card panel. The fact that the person has to spend time scratching off the panel means that they actually spend more time participating with your promotion - that makes them more likely to buy.
Whether your goal is to increase sales, create a customer reward program, or engage your employees with an incentive scheme, scratch cards are one of the most versatile and fun ways to promote yourself. People love to scratch. Scratch cards have the advantage of being simple, well known and they offer the opportunity to give your customers something for nothing. This will increase your ‘stickiness’ - people will keep returning if they know you’re offering them a chance to win money off or prizes.
Everyone loves gifts and prizes. People love to ‘win’ things. They even love to participate in anything offering them a chance to win. Win prizes! You win! Winner! See how powerful these words are? It could be anything from a free pizza to free nightclub entry. It could be a discount on your products or services, or even just a free Curly Wurly.
There’s no time to lose - start thinking about how a little bit of scratching could benefit your business. Contact your local printing.com team for some great ideas.
Top 3 reasons for using Scratch Cards…
1. They’re irresistible – everybody loves to win gifts and prizes.
2. They’re immediate – people know straight away whether they’ve won.
3. They’re intriguing – what’s under the panel? What can I win?