What return are you getting on your marketing?

What return are you getting on your marketing?

It’s not how many flyers you give out but how many responses you get, how many customers order and how many client relationships are formed. Increasing your rate of response can make a more effective campaign. You’ll get a better response with:– Eye catching,...
Colour Inspiration: May – Warm Hues

Colour Inspiration: May – Warm Hues

Our May Palette contains warm hues and light greys as Summer starts to appear. Warm colours include red, orange and yellow as well as the hues and variations in between. These are the colors of sunsets and sunrises. They are generally energizing, passionate and...

Experiential marketing

Experiential marketing is a cross-media promotional activity which encourages two way interaction and direct physical immersion into a brand. Experiential marketing is a relatively young marketing discipline, but is growing rapidly because it ticks a lot of the right...

The role of marketing

This article aims to explain the role of marketing within the organisational context, and to show how the discipline can be used reliably to drive business success. The core role of marketing is to encourage an single-minded focus on the consumer throughout all...

Psychology of a purchase decision

Human psychology is a fascinating science, not least because of the frightening discoveries about just how predictable our behaviour can be. Customers make decisions based on a large number of factors and although it is impossible to influence them all, successful...

Ten essential marketing tips for everyone

Follow these ten easy easy wins for an instant marketing boost… 1. Understand your customers Getting to know your customers is the most important stage of marketing process. The more accurate your information and knowledge, the more effective you will be at...