10 rules to promote your website with Google

The most sustainable method of gaining relevant sustainable traffic to your website is via Google. Their ex-NASA engineers, massive computing power and ‘do no evil’ philosophy has made them the most powerful force on the internet today. To get the best...

How to build a strong brand

A key element of strategy planning should involve the development of your brand and how you would like to be perceived. When designing a brand strategy, this is the first question you should ask: What is your unique selling proposition? Consider all aspects of the...
Push and pull marketing strategies

Push and pull marketing strategies

Promotional strategies to get your product or service to market can be roughly divided into two separate camps. 1. Push strategy A push promotional strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your...

What is marketing?

Although it may sound counter-intuitive, marketing does not start with a new idea or innovative product. It begins with the customer – these are the people who make your business successful and this is where the marketing process begins, not at the point when the...
50 questions to ask a client prior to designing a logo

50 questions to ask a client prior to designing a logo

Before you begin to design a new logo for any client, it’s essential to get a solid understanding of the brief. This means you’re going to have to ask a lot of questions to draw out as much information as possible. Doing so will help pave the way to a successful...