Let’s Talk Return on Investment

It’s all getting a bit crowded Today, there are many different ways in which to promote your business. We are bombarded daily with a raft of ever increasing techniques to grab our attention. We are faced with an overcrowded online arena. Did you know that...

How to cut through marketing clutter

Marketing clutter refers to the very high volume of advertising messages that the average consumer is exposed to on a daily basis. “We’ve gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day today.” Jay...

Promotion & advertising strategy

Promotion is one of the key elements of the marketing mix, and deals with any one or two-way communication that takes place with the consumer. This article concentrates is a high level introduction to developing a promotional strategy for your business focusing on...

Gimmicks or Genius Giveaways?

The Power of Promotional Gifts and how they win you business It’€™s a jungle out there. Take your eye off your customers, and your competitors swoop down and grab them. Ok, maybe a little dramatic, but customers often aren’€™t as loyal as you’€™d like to think....
How to Easily Personalise Canvas Prints Online

How to Easily Personalise Canvas Prints Online

You’ve probably admired box canvas prints in a gallery or expensive retailer. Now get the studio look with a printed canvas. We’ll print your design – a photo, illustration or signage – then tension it over a wooden frame and attach it to the rear for a neat...

Marketing definitions

Jargon free definitions of marketing terminology A Above the lineA traditional term for mass media promotion such as TV or cinema adsAccount managerA member of agency staff who looks after the client side of a particular accountAdded valueIncreased worth of a...