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Let’s Talk Return on Investment
It’s all getting a bit crowded Today, there are many different ways in which to promote your business. We are bombarded daily with a raft of ever increasing techniques to grab our attention. We are faced with an overcrowded online arena. Did you know that...
How to cut through marketing clutter
Marketing clutter refers to the very high volume of advertising messages that the average consumer is exposed to on a daily basis. "We've gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day today." Jay Walker-Smith, Yankelovich...
Promotion & advertising strategy
Promotion is one of the key elements of the marketing mix, and deals with any one or two-way communication that takes place with the consumer. This article concentrates is a high level introduction to developing a promotional strategy for your business focusing on...
Gimmicks or Genius Giveaways?
The Power of Promotional Gifts and how they win you business It’s a jungle out there. Take your eye off your customers, and your competitors swoop down and grab them. Ok, maybe a little dramatic, but customers often aren’t as loyal as you’d like to think....
How to Easily Personalise Canvas Prints Online
You’ve probably admired box canvas prints in a gallery or expensive retailer. Now get the studio look with a printed canvas. We’ll print your design – a photo, illustration or signage – then tension it over a wooden frame and attach it to the rear for a neat...
Marketing definitions
Jargon free definitions of marketing terminology A Above the lineA traditional term for mass media promotion such as TV or cinema adsAccount managerA member of agency staff who looks after the client side of a particular accountAdded valueIncreased worth of a...
10 rules to promote your website with Google
The most sustainable method of gaining relevant sustainable traffic to your website is via Google. Their ex-NASA engineers, massive computing power and 'do no evil' philosophy has made them the most powerful force on the internet today. To get the best results, most...
How to build a strong brand
A key element of strategy planning should involve the development of your brand and how you would like to be perceived. When designing a brand strategy, this is the first question you should ask: What is your unique selling proposition? Consider all aspects of the...
Push and pull marketing strategies
Promotional strategies to get your product or service to market can be roughly divided into two separate camps. 1. Push strategy A push promotional strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your...