How to Easily Personalise Canvas Prints Online

How to Easily Personalise Canvas Prints Online

You’ve probably admired box canvas prints in a gallery or expensive retailer. Now get the studio look with a printed canvas. We’ll print your design – a photo, illustration or signage – then tension it over a wooden frame and attach it to the rear for a neat...

Marketing definitions

Jargon free definitions of marketing terminology A Above the lineA traditional term for mass media promotion such as TV or cinema adsAccount managerA member of agency staff who looks after the client side of a particular accountAdded valueIncreased worth of a...

10 rules to promote your website with Google

The most sustainable method of gaining relevant sustainable traffic to your website is via Google. Their ex-NASA engineers, massive computing power and ‘do no evil’ philosophy has made them the most powerful force on the internet today. To get the best...

How to build a strong brand

A key element of strategy planning should involve the development of your brand and how you would like to be perceived. When designing a brand strategy, this is the first question you should ask: What is your unique selling proposition? Consider all aspects of the...
Push and pull marketing strategies

Push and pull marketing strategies

Promotional strategies to get your product or service to market can be roughly divided into two separate camps. 1. Push strategy A push promotional strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your...