by admin | Sep 25, 2021 | Uncategorized
The Pocketbook is crammed with tips and inspiration – and it’s free. Cristian Eres, a graphic designer and illustrator from Valencia, Spain, has published an illustrated book on Behance aimed at graphic designers called ‘The Pocketbook’. The...
by admin | Sep 25, 2021 | Uncategorized
How do you choose between online and offline marketing activities when working out your marketing plan? The answer is simple: A combination of both will work better than one by itself. Online and offline marketing activities both have their own individual benefits,...
by admin | Sep 25, 2021 | Uncategorized
1. Jumping on the latest fad just because it’s more exciting than the other stuff. This happens all the time. There will always be significant pressure from your peers and marketing publications to be the first on the new band wagon, to be more innovative, to...
by admin | Sep 25, 2021 | Uncategorized
Direct mail continues to be one of the most effective marketing tools for generating new business. It can also be used to develop an on-going relationship with customers to maximise their loyalty, value and consequently, profitability over time. In this digital age...
by admin | Sep 25, 2021 | Uncategorized
So choose wisely and avoid giving the wrong impression. Have you ever considered why that airline might have chosen their unmistakable orange? Or why blue is the colour of financial institutions like banks and accountants? Why do health food shops and supermarkets use...
