What is marketing?

Although it may sound counter-intuitive, marketing does not start with a new idea or innovative product. It begins with the customer – these are the people who make your business successful and this is where the marketing process begins, not at the point when the...
50 questions to ask a client prior to designing a logo

50 questions to ask a client prior to designing a logo

Before you begin to design a new logo for any client, it’s essential to get a solid understanding of the brief. This means you’re going to have to ask a lot of questions to draw out as much information as possible. Doing so will help pave the way to a successful...
What return are you getting on your marketing?

What return are you getting on your marketing?

It’s not how many flyers you give out but how many responses you get, how many customers order and how many client relationships are formed. Increasing your rate of response can make a more effective campaign. You’ll get a better response with:– Eye catching,...
Colour Inspiration: May – Warm Hues

Colour Inspiration: May – Warm Hues

Our May Palette contains warm hues and light greys as Summer starts to appear. Warm colours include red, orange and yellow as well as the hues and variations in between. These are the colors of sunsets and sunrises. They are generally energizing, passionate and...